Matt Cutts – Rise & Fall of Guest Blogging
Matt says, Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
See Original Article: The Decay & Fall of Guest Blogging for SEO
Many were under the assumption that this immediately meant that the lifespan of Guest Blogging had really come to an end, but is this really the case? Take a look at this video and tweet me what you think @chad_parker_
I personally think Matts’ statement was a means to revive what used to be a credible source of exposure; where businesses would band together, building valuable relationships. Matt goes on to note that the continuous random spamming of writers offering their services on blogs is why “we can’t have nice things in the SEO space.”
All in all I wouldn’t say that guest blogging is literally dead as many have noted that they’ve increased their ranks with that strategy, however I would say that if guest blogging has become a primary source of your link building strategy you may want to revisit the whiteboard.