For those who may not know inbound links are the links that point to pages located within your website, while outbound links are the opposite; sites pointing to content outside of your domain. It’s become apparent that inbound and outbound links are a healthy strategy to gain some traffic towards your site and potentially build a more positive relationship with your visitors, however I’ve noticed a very common mistake when sites generate a link-building strategies, however luckily there is a very simple fix to this common error. Many marketers confuse which time is a good time to have outbound vs. inbound links. I subscribe to the theory that a good rule of thumb is that all internal links should open in the same window while outbound links open in new windows….here’s why. If you ever take the time to setup a Google analytics account and you look at the behavior overview of your site, focus in on the bounce rate section of your data. If you have multiple landing pages, calls to action, contact forms that open in new windows you have disrupted your visitors flow, if there are no other calls to action or pages for that user to visit on this new window, you’ve just awarded yourself a free 100% bounce rate page.
Now I admit one or two of these don’t kill a larger sites performance, but if web administrators were to make this a consistent practice, it can be a very difficult process to minimize your overall bounce rate.
Image Alt Tags
Alternate tags are an alternative to images. The describe what the image is, which provides a benefit for your SEO as Google bots are not intelligent enough to scan an images and realize its relevance to your site, topic or keyword. It would behoove you not to simply stuff the alt tag with keywords and phrases as it simply doesn’t make any sense, rather use this as a way to communicate what appears on screen. I’ve always been taught to treat alt tags like a blind man and alt tags like braille….., if they were to come to my site and read a cluster of irrelevant words they would leave with no understanding of why that appears on the page, perhaps Google bots feel the same way?
Schema or Microdata tags are another way to communicate with Google bots and other major search engines to decipher precisely what type of data is listed within your website. There are several schema types including but not limisted to articles, organizations, reviewes all used to specify the type and structure of the content on a webpage. When search engines see this, they get excited to be able to read and categorize exactly what type of content you’ve provided without having to waste its time figuring it out for you. For more information on Schema check out their list of tags and types to learn how to use these in your site.
Authorship has become pretty popular in the last few months as many have realized that Google is getting closer and closer to potentially making authorship a ranking factor. Statements like the one made by Matt Cutts “We can’t have nice things in the SEO space” indicate that credible though leaders all desire to see a space where they can share thought provocative information without it becoming a link building center for spammers to monetize garbage information. Although Matt Cutts, being the head of Googles spam department may be a bit of a biased opinion I’m sure bloggers and content marketers from around the world who spend long hard hours on producing credible content would all agree.
Now that I’m done rambling….:) Note that after the removal of the small photo on posts with verified G+ accounts attached; many marketers failed to see this as a source of value. On the contrary, Google has flat out said that they rank sites with authorized content higher than sites without authorized content, I mean come on….., why wouldn’t Google rank those who use their platform a little bit higher right? In short this is a necessity, even though Authorship is not a rank-able factor, lets say that in the near future the rumors become true and Google does make authorship a rank-able factor, we would have all wished we jumped on board in the past, so its best just to be a bit forward thinking.
SEO <Title> Tags
Title tags in short define the title of your page. SERPs or search engine result pages weigh heavily on this and its imperative you do anything pertaining to your Title correctly. There are several things to take into consideration when choosing and assigning a Title tags; for more information refer Rick DeJarttne has written an excellent post on Best Strategies for title tag use. One of the most overlooked these days is the title tag length, when making an SEO title be sure to stay around 55 characters is if you exceed the maximum which I believe is 75 characters you begin running off the page which not only docks points but it doesn’t look as clean in search and often gets passed up by organic searchers. Do yourself a favor and go through each page and look at how they populate in search, make sure you make your information as attractive to your user as possible.
We’re very confident that these SEO Strategy Tips will give you a bit of a nudge in the ranks if used correctly, we’re always open to criticism and help from other knowledgable strategists, so please share your thoughts on the matter below!