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Download the Golden Ratio

By August 19, 2015 No Comments

If you’re a designer you’ve probably had your fair share of projects where you fall in love with your work……stare at it, and then you hate it.

Don’t worry that’s a good thing!

Producing the highest quality work is something to be proud of, in fact it ensures clients will keep coming.

So how do you keep up the quality?

There are so many different things to consider in your design comps; symmetry, consistency, practicality of your design, color harmony and the list goes on…..

Well to my knowledge there’s no end all be all for these issues, however a buddy of mine (Seydina Diop of Votrem) sent me a pretty viable solution to solve some of the madness.

Thus, I was introduced to the “Golden Ratio.”

The Golden What?

So the Golden Ratio is mathematical ratio derived from the fibonacci sequence that describes the relationship between two proportions.

It can be found in anything you can think of….art, nature, architecture, even Tom Cruises’ face.

Fibonacci numbers, like many elements found in nature, follow a 1:1.61 ratio – this is what we refer to as the Golden Ratio, and as it forms such a common sight in nature, it feels pleasing to the eye when we use this same ratio in our design work.  CreativeBloq

In short if you’ve ever hit that point in your design where you can’t quite put your finger on what’s wrong or out of place, try laying the elements on the page within the “Golden Grid.”

Creating the Grid

So this is the annoying part….

If you want to create the grid you will need to select a width (i.e. 1920px) and divide it by 1.618*****..(some other unnecessary numbers no one ever uses)…. twice.

You then set your margins on those points which would be:

1186.65 and

I’m getting annoyed just explaining this so i’ll get to the point….just use the Grid System Generator

You would be shocked how many people don’t know it exists.

It makes setting a Golden Grid up a synch!